Arsenal FC brews Lavazza partnership in growth of women’s team

Arsenal FC has confirmed the enlargement of its partnership with Italian espresso maker, Lavazza, to the Women’s team.

The model appears to be like to offer espresso in any respect Arsenal Women residence video games at Emirates Stadium, extending on its preliminary collaboration in October 2018. 

The partnership was celebrated at Lavazza’s retailer in London final night time and Arsenal’s Chief Commercial Officer, Peter Silverstone, famous: “Lavazza has been an excellent associate for Arsenal since 2018 and we’re delighted to increase our relationship and welcome them as a associate of Arsenal Women. 

“This presents an exquisite alternative at a good time for each events with Arsenal Women prime of the WSL desk and making good progress in the UEFA Champions League.”

The settlement comes as Jonas Eidevall’s squad at the moment place on the prime of the FA Women’s Super League (WSL). Arsenal Women have been runners up in the 2021 FA Cup this weekend and at the moment maintain 58 trophies in whole, together with 12 league titles.

“We’re exceptionally proud of our heritage in women’s soccer and we’re excited to proceed to work along with Lavazza to foster an excellent brighter future by means of our shared values of excellence, innovation and inspiration,” Silverstone continued.

“Partnerships like this are extraordinarily essential for the growth of Arsenal Women and a strong assertion for the broader women’s recreation. Our collaboration with Lavazza will assist us construct on our success and allow us to proceed to develop and appeal to the world’s finest expertise and encourage generations of younger ladies in sport.”

Additionally, the companions have beforehand made contributions to surrounding communities by means of the Cup of Learning programme, which helps deprived younger individuals in the world obtain formal barista coaching alongside employment alternatives throughout the stadium’s espresso serving stations. The extension additionally secures the programme’s relaunch in 2022.

“Since 2017, Lavazza has been working to help the 17 objectives set by the UN. This partnership showcases our dedication to supporting aim quantity 5, which is concentrated on gender equality, working to empower all ladies and ladies,” defined Pietro Mazzà, Regional Director UK & Nordics and General Manager Lavazza UK. 

The firm may even proceed because the unique espresso provider at Emirates Stadium for Arsenal’s males’s matches with the product providing together with its sustainable espresso mix, iTierra! Colombia.

“We are dedicated to celebrating sporting prowess and subsequently this partnership is constructed on our shared values of excellence and the power to innovate and encourage. We imagine this may construct a robust and profitable partnership that celebrates soccer and gives each followers and gamers with an genuine Italian espresso expertise,” added Mazzà

Insider Analysis – Sponsorship of women’s groups will increase as women’s sport continues to develop, because the final Women’s World Cup had simply over a billion followers and predictions have been made that the 2023 match will improve this determine to 2 billion.

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